Email marketing, or short for electronic mail marketing, has emerged as a sure fire winner over the more traditional pamphlets and leaflets that inevitably arrived in one's mailbox with the regular dollop of snail mail. There are many advantages that favor e-mail marketing, some of which are:
The sheer number of netizens is staggering, and all of them form potential customer pools. Hence, this is the right time to roll your sleeves and get into the middle of the action in email marketing using the following tips:
Permission Based Marketing
The concept of opt-in e-mail marketing should be known by anyone who wants to venture into e-mail marketing. Opt in marketing requires the potential customer to sign a specific permission form requesting specific information which is then made available to that customer in the form of a newsletter or other such email. It is always safer to go for opt in e-mail marketing as it is more acceptable, legal and also has less likelihood of getting shunted into the spam folder of your receiver.
Use The Right Links
When sending newsletters, place the right kinds of links so that the likelihood of these links being clicked on by the reader is increased. The links should be relevant to the subject of the newsletter and should not clash with the main body of the written content.
Include Unsubscribe Link
Make sure that the option of unsubscribing is readily available and easy for the receiver. Else, you might be taken as just another spammer.
Avoid Adding Music Into The Email Content
Avoid adding music into the content of the newsletters as it is always a risky proposition. If, however, the music matches with the content and is a basic requirement because of the nature of the e-mail and its topic, make sure that at least it is pleasant.
The sheer number of netizens is staggering, and all of them form potential customer pools. Hence, this is the right time to roll your sleeves and get into the middle of the action in email marketing using the following tips:
Permission Based Marketing
The concept of opt-in e-mail marketing should be known by anyone who wants to venture into e-mail marketing. Opt in marketing requires the potential customer to sign a specific permission form requesting specific information which is then made available to that customer in the form of a newsletter or other such email. It is always safer to go for opt in e-mail marketing as it is more acceptable, legal and also has less likelihood of getting shunted into the spam folder of your receiver.
Use The Right Links
When sending newsletters, place the right kinds of links so that the likelihood of these links being clicked on by the reader is increased. The links should be relevant to the subject of the newsletter and should not clash with the main body of the written content.
Include Unsubscribe Link
Make sure that the option of unsubscribing is readily available and easy for the receiver. Else, you might be taken as just another spammer.
Avoid Adding Music Into The Email Content
Avoid adding music into the content of the newsletters as it is always a risky proposition. If, however, the music matches with the content and is a basic requirement because of the nature of the e-mail and its topic, make sure that at least it is pleasant.
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