Companies that utilize email marketing to nurture relationships with potential customers are definitely doing the right thing. This is important to point out because so many small businesses and entrepreneurs are not taking advantage of email and they really should.
However, while these businesses are using email marketing, a good percentage of email recipients are either not getting or not opening your emails. Let's take a look at 3 common reasons why this happens and how to increase the chances your emails are opened more in the future.
1) Spam Filters
Spam has been a real headache for us all since the very beginning of email. This problem persists to this day. As a result, email providers have become increasingly vigilant in combating spam. Nowadays, they have ways of going over a message and determining the likelihood that it is sent from a real person or a spammer. This means that you need to make sure that all emails you send pass the "I'm not spam test." The trick is to make sure that the body of the email contains useful information and not just promotions and sales pitches. Also, stay away from words or phrases that trigger spam filters. Here is a comprehensive list:
$$$
100% free
Affordable
Apply now
Earn $
Free
Free gift
Free investment
Free leads
Free membership
Free offer
Increase sales
Increase traffic
Increase your sales
Limited time offer
Make $
Online marketing
Opportunity
Order Now
Prices
Save $
Unsubscribe
Web traffic
Weight loss
2) Weak Subject Line
There is no magic bullet for getting people to open your email. Just remember that people respond more readily to emotion. Facts and figures are great but do not have the same pull as emotion to get emails read. Think about how your audience will react to reading your subject line. Ask yourself and others "Would YOU open this email" based on the subject?
3) Too Much Selling
While it is true that you are in the business of making money, you need to slow down on the sales based emails. It's important to know that the focus of the email marketing should not be to sell anything. You are actually cultivating a relationship with your targeted audience. Take care to offer them things of value like helpful information, free reports, videos, info about you, etc. Include personal things like pictures from your company Christmas party. This goes a long way in humanizing you and causing them to view you as a person rather than a business. People tend to do business with people that they know and like. Your emails should be helping people to get to know you. You can sprinkle in a sales based email every once in a while but it should not be the majority of your emails.
However, while these businesses are using email marketing, a good percentage of email recipients are either not getting or not opening your emails. Let's take a look at 3 common reasons why this happens and how to increase the chances your emails are opened more in the future.
1) Spam Filters
Spam has been a real headache for us all since the very beginning of email. This problem persists to this day. As a result, email providers have become increasingly vigilant in combating spam. Nowadays, they have ways of going over a message and determining the likelihood that it is sent from a real person or a spammer. This means that you need to make sure that all emails you send pass the "I'm not spam test." The trick is to make sure that the body of the email contains useful information and not just promotions and sales pitches. Also, stay away from words or phrases that trigger spam filters. Here is a comprehensive list:
$$$
100% free
Affordable
Apply now
Earn $
Free
Free gift
Free investment
Free leads
Free membership
Free offer
Increase sales
Increase traffic
Increase your sales
Limited time offer
Make $
Online marketing
Opportunity
Order Now
Prices
Save $
Unsubscribe
Web traffic
Weight loss
2) Weak Subject Line
There is no magic bullet for getting people to open your email. Just remember that people respond more readily to emotion. Facts and figures are great but do not have the same pull as emotion to get emails read. Think about how your audience will react to reading your subject line. Ask yourself and others "Would YOU open this email" based on the subject?
3) Too Much Selling
While it is true that you are in the business of making money, you need to slow down on the sales based emails. It's important to know that the focus of the email marketing should not be to sell anything. You are actually cultivating a relationship with your targeted audience. Take care to offer them things of value like helpful information, free reports, videos, info about you, etc. Include personal things like pictures from your company Christmas party. This goes a long way in humanizing you and causing them to view you as a person rather than a business. People tend to do business with people that they know and like. Your emails should be helping people to get to know you. You can sprinkle in a sales based email every once in a while but it should not be the majority of your emails.
0 comments:
Post a Comment