Advantages of Social Media Optimization!

SMO has grown as an important mix for search engine marketing and optimization. It is the process of refining a website so that its awareness and content are easily broaden through social mediums and online communities by users and visitors of the website.

SMO helps to combine the goals of internet marketing with SMO sites such as Digg, Flickr, MySpace, YouTube and many others. It is the method of search engine activity with the intention of attracting unique visitors to the website. SMO is one of two online methods for perfect website optimization.

SMO can be defined as a process of accomplished marketing communication and branding goals through the use of various SMO websites. It is a process to optimize web sites, so that they are easily connected or interlaced with online communities and community websites.

SMO is used to drive traffic from sources other than the search engines. Social media take many different forms including Internet forums, web logs, social blogs, wikis, pod casts, pictures and videos. It is an important aspect of web marketing which helps you in building your company image, identification and online communication strategy.

Categories of social media optimization

SMO features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools and incorporating third-party community functionality like images and videos.

Promotional activities in search engine aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.

SMO is associated to search engine marketing but different in few ways with the primary focus on driving traffic from sources other than search engines which help to improved search ranking for successful SMO. SMO is in many ways allied as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites.

Search Engine Optimization is measured as an integral part of an online reputation management (ORM) or Search engine reputation management (SERM) strategy for companies or individuals who concerned about their online presence.

Advantages of SMO!

• Helps in increase traffic.
• Create word of mouth for your products and services.
• Additional visibility and accessibility of your business.
• Increase inbound links.
• Provide higher search engine rankings.
• Build recognizable branding for your products and services.

Marketing Strategy For Social Media Optimization

• Make your central hub.
• Determine potential Communities and Networks.
• Learn communities.
• Create strategies to deliver unique content.
• Keep followed each step effectively.

How SEO Outsourcing India helps in SMO!

SEO Outsourcing India helps companies and individual to expand their client base and deliver better results without offensive the bottom line. We have a broad coverage on Search Engine Optimization services to the companies from all over the world get in touch with us each day to achieve this objective. We help individual to acquire new clients, manage existing ones, deliver the reports and remain visible all time.

Tips SEO Outsourcing India offers for right SMO!

• Put tagging and book marking.
• Create ability for easy and quick linking.
• Must have the social networking.
• Comments get posted on the live contents.
• Generate blog for your sites.
• Compensate the inbound links.

SEO - How to Optimize a Web Site for Search Engines

The following is an explanation concerning eleven of the most important tasks you need to know in order to raise a web site's search engine ranking. You may have already discovered that hunting for clues about SEO on line is very unrewarding. Solid SEO information - for free - on the internet - is hard to find. A great deal of money is made by providing teasers and dead end information about how to bring more traffic to your site. I've personally wasted a lot of time and some money on seeking real answers to how to improve a web page's ranking. This article provides some important leads and tips that make a difference in your search engine rankings. I use these myself so I know they work.

The process of performing SEO involves two main areas: on-site optimization and off-site optimization. The rest of this article presents the ins and outs of these two areas.

ON SITE OPTIMIZATION

There are six steps to optimizing your site so search engine crawlers and robots like it:

• Make sure you validate all the code in your site - every page. If you want more information on validating code go to validator.w3.org and use their free services. If you have Adobe Flash anywhere on your site you will probably find that it does not validate. I like flash but this can be a real downer if you also want search engines to like your site. Search for Flash validation - and read the different solutions if you really need to just have to use flash.

• Use keywords carefully and with research. Keywords are important and make a difference. Optimize these by researching your competition's use of keywords and keyword-phrases. Either copy what they are doing, or find your own keyword niche.

• Use your keywords and phrases in your title, H1 and H2 headers, and in the content of your page; however, don't write for the robots. Write for your visitors. Over use of keyword phrases will put you on the bottom of the page ranking. Make sure that your title tag is no more than seven (7) words long and contains your keywords. Use the "|" vertical bar key above your enter key to separate keyword and keyword phrases in the title.

• Check out your server htaccess file. Note that it may be listed as htaccess.txt, and if so, it is not active. To activate it, change the file name to.htaccess. Make sure that your file is set up to optimize your domain name and security. The explanation of what this really means is provided most eloquently by Feyd, the moderator of the Javascript Kit forum, athttp://www.javascriptkit.com/howto/htaccess.shtml. I was very grateful for the keen understanding of this vital part of on site optimization that is not referred to much in general optimization discussions.

• Using images for navigation look great but crawlers and robots can't see them. When you use an image - for any reason - make sure that you provide a liberally descriptive 'alt' tag ending with | image. Google particularly likes that. Try not to use images by themselves for navigation because they robots don't read them.

• Create a sitemap.xml file so that crawlers and robots can look in one file and see what is on your site and crawl from there. Google has an excellent piece of software called GSiteCrawler that creates a sitemap file, uploads it to your web site if you want it to, and pings Google and Yahoo that the file is there - or has changed.

OFF SITE OPTIMIZATION

Off site optimization really means making your site popular for people. The concept is simple but there is work involved. There are 5 essential off site optimization items:

• Link to relevant, free, on-line directories. Only link with directories and other sites that have a Google ranking that's higher than yours. A rule of thumb for me isa ranking of at least a 3 but that depends on how competitive the market is for the business that your web site is in.

• Do not link to YellowPages.com or other pay for listing services unless the market that you are in is one that has a very strong history of getting sales results through the phone. YellowPages.com and others will promise you the world but my experience with clients and with myself is that they just want to get your one-year commitment and move on. They aren't interested in your success.

• When getting links on other sites, make sure you use your keywords for the link - not your URL.

• It is OK to link to other sites - just don't go hog wild.

• Write articles and submit them to free submission listings. In these articles you often cannot refer directly to your site. Many (not all) sites avoid marketing scams and spammers by disallowing links and URLs in the text. That's ok because they all allow you to refer to your author bio which is on it's own page on the web site. So write lots of useful articles and remember to refer them to your bio - on the web site in question. Place these articles in their own listing on your web page - and refer to them in your articles when you can. The main idea is to make your site popular so write articles about topics you can help others with and then refer to your bio. If you do it right - lots of people will link to your site - including other 'ezines' and article farms that will refer to your article or copy it for themselves.

• Create a social network account just for the business or web site and place customer comments, sales events, and no BS personal information about how you are dealing with the business and what you are planning. Please keep your competition in mind and don't give them information too soon. Keep your customer's in mind and use the social network to help people and meet people - just like you would. If you have an SEO client then you've got to make sure that they are on board, they keep the social network up to date, and you just support them in it and make sure you have lots of links to the site from the network, and links to the social network from your site.

These instructions will get your SEO off the ground. Please realize that this list of optimization techniques is easy to read through but you will have to spend time nurturing links, generating excitement, and getting popular!

SEO Tips for Your Site

First, always keep in mind that your content is the most important factor. You need content that is unique, well-crafted, and easy-to-understand. The content has to concentrate on the primary keyword that you have chosen. There are some articles that you can find on the internet which seem to focus too much on the keyword that they are trying to promote. This results in a low-quality article and it no longer because understandable nor informative. It is not right to over-stuff your content with keywords. Search engine spiders recognize this as spamming which is contrary to what you are trying to do for your business.

The second thing that you need is a network of good quality back links where the keyword phrase that you chose is also the link. When choosing which sites you want a link from, think about whether they have a good reason to do this. Should there be none, chances are that you would not want the link from that site. In order for the links to count they must contribute a positive impact to the rank of your website.

When you do link building, think about quality over quantity. This should be the primary objective since most good site masters will tell you that a single authoritative link has a greater impact than several low-quality ones.

You also need to constantly update the selection of articles that you have. You need new and fresh content to improve your website's ranking. A good frequency is around two new articles per week. If the content of your site is not something that frequently changes, it would help if you include a blog as one of your pages since search engine crawlers are always looking fro fresh text. You should do the blogging at least three times a week to keep it updated.

Keywords should not be placed on images since the crawlers are not able to detect this. Rather, you should input keyword-dense captions when working with images.

Videos are also a great way to gain site traffic. You can have them hosted on YouTube or MSN. Remember to add keyword-rich text as description of the video.

These are just several of the tips you need to follow when conducting SEO.

The Best Search Engine Is Google

In this current search trend, Google is the most popular search engine and the favorite among both users and professional reviewers for its speed and simplicity to use. The accessibility level is easy from anywhere and everywhere, all you need is a laptop/desktop with an internet connection.

Some time back we were using search engines like HotBot, Excite, and AltaVista. When searching for something to get results that was completely unrelated to what we are looking for. Rogue spammed the search engines and during that time, they did not do anything about it.

Google just emerged up to nowhere and suddenly one could actually get what they were looking for. It was truly an innovative stuff. It allows the Links from popular or significant sites tally's more than links from smaller to unknown sites. The unique feature in Google is it includes files in a wide variety of format in its regular index, MS office files and Acrobat PDF.

It prioritises the results according to the individual search terms appear and favors the website ranking. I m Feeling Lucky button, will take you to the first result on the hit. The other feature is open directory and it sorts the listings according to popularity. Some of the search experts say that no single search engine provides the most relevant result for all queries.

Recently Google has introduced a new search enhancement (Google Instant) and this shows the results as you type. The key benefits are it fastens the search, smarter forecast, and instant results. The popularity level of Google had tremendously increased and it is stronger in many different ways.

More Traffic With Web Optimization Activities

Search engine optimization or SEO can be considered as the service given to many online business in order to increase the traffic to those websites. This in a way is required to increase the popularity of their business, products and services. The task of increasing the visibility of web pages is usually done with the help of SEO activities. There are many SEO activities and these activities are done depending on the level of marketing required by the client.

Many SEO firms are working around the globe with the same intention of helping the clients to increase the popularity of the web pages. Most of the clients are approaching the SEO firms with their official website with very low traffic. The first task of the web optimization service is to clearly understand the website and the message delivered by the website to the public. It is natural that the SEO specialist will have to do certain changes to the initial arrangements of the writings and pictures and also will have to include certain keywords that are commonly used by the people to search related information on internet.

Once this task is done, the SEO expert will shortlist the most attractive portion of the entire website and these portions will be bookmarked in any social bookmarking websites. Web optimization services mainly include the usage of social networking websites in order to take maximum advantage of those online websites where maximum number of users comes online. This will definitely help in getting more traffic than in the initial stage. All these tasks cannot be performed very easily and it requires extensive research in finding the accurate keywords and appropriate creative writings on the web pages that can easily catch the attention of the internet users.

The SEO firms will initially take all the steps to clearly understand the market position of the particular business and based on the collected information the firm will decide the duration at which all the details must be changed or updated in the related websites to gain attention from the customers. Back link creation is another task performed by SEO firms. This is done in order to get more traffic by linking the contents of the client with any other reputed websites on internet. Classified websites are one such examples and these information will be easily indexed by search spiders. Thus the role of SEO firms is really great in performing the task easily.

Top 7 Tips to Make Your Email Campaign Successful

Email newsletters are the modern day version of circular advertisement. A lot of times they are thrown out with the Sunday paper. But if targeted, email marketing campaigns make it into the right household and generate sales for a company.

Through trial and error we have found seven useful tips to make email marketing more successful.

1. Create a punchy, action-oriented, or time restricted email subject- 
   
   Besides making the subject relevant to your target audience it is also important to instill a sense of urgency or of importance. Consider “You are Invited to a Secret Sale Tomorrow from 3 p.m.--6 p.m.” The reader feels special, they have been selected as part of an exclusive group. There is also a specific time and date range for the sale. The reader cannot put it off, they have to look now.
   
   Remember the email subject in your email marketing campaign is the first thing a reader sees. Also a lot of people make the mistake of choosing a clever “from” line. Most people will delete a message coming from “A wild dealmaker at ACME automotives.” But if you just put an identifiable person or company chances are your email gets opened.
   
2. Make Sure your Graphics are Gorgeous- 
   
   So your tempting subject line lured a potential lead to open the email. Do not lose this sale by incorporating ugly or irrelevant graphics. Text is of course, very important. But text heavy emails, with no graphics tend to scream “Intense Concentration is Necessary.” People want snippets of information set in an attractive backdrop.
   
3. SPAM-FREE ZONE- 
   
   Some basic rules: Don’t be misleading. Your emails from and subject line must be accurate. And it is imperative you do not use spam-linked words in the subject line. Don’t write “free” or use a lot of exclamation points. Spam filters are gauged to pick these types of words up and your customers won’t like it either (if they get it.Give an easy way to unsubscribe, provide fast suppressions of opt-outs, and include the sender’s physical address.
   
4. ACTION, ACTION, ACTION- 
   
   An effective newsletter provides a call to action. For example, you are sending out an e-newsletter for an online cooking club. You are probably sending out recipes, a great way to inform and educate. Already you’re newsletter has a purpose. Ask the email newsletter readers to submit their own version of this recipe for a “Twisted Chocolate Chip Cookie Contest.” Calls to action arouse interest in your product or service. They also allow for you to have a built-in purpose for sending the email.
   
5. Avoid Sending Emails at Certain Times- 
   
   It’s Monday morning and the average working person has just arrived at their job. With a morning cup of coffee in their hand they turn on the computer. And there pops up 50 new messages. AHH! Aren’t Monday’s great? Chances are if you have sent an email campaign over the weekend it is getting deleted on Monday. The scenario is the same for Friday afternoon. People are getting antsy for the weekend and aren’t really going to be excited about your business newsletter, or possibly even around to read it. And we have already talked about what happens on Monday. For B2B email marketing the best times are Tuesday and Wednesday mid-morning or mid-afternoon. Also try and avoid sending your newsletter right after lunch. While this hold true for B2B email marketing consumers are a little more flexible. For example if you are a resort sending out a newsletter with weekend escape packages Thursday afternoon or Friday are fine times. People are looking to possibly get away at the last minute.
   
6. No Frivolous Emails- 
   
   To ensure your email campaigns are opened and effective, pay close attention to what information you are sharing in your emails. If you send out unnecessary information weekly you are going to lose the interest of your email list.
   
   Email newsletters are more effective if done somewhat infrequently. People tend to get peeved when they open their email inbox and have received 15 emails from one company over a week span.
   
7. Send it Already! 
   
   And the last one speaks volumes without saying too much. To get people to respond to your email marketing and specials, you have to make it a priority. Get it crossed off your to do list and you will see how easy, cost-effective, and powerful email marketing can be for your business. It’s like the lottery, unless you buy a ticket you are never going to win.
   
   Nothing in life is a guarantee. But using these seven steps gives your email campaign a better chance of getting opened therefore leading to sales for your company.

How To Build An Effective E-Mail Campaign

E-mail marketing is the best way to be in touch with your client base and provide information about the latest developments on the business scene to your customers and visitors. Defining the goals of your business and the company's long-term objectives are the first steps of any e-mail marketing strategy. For instance, if you are looking to provide your potential clients basic information about your business and its functions, then your e-mail must provide all the details that can be useful in getting a client interested in your website.

If the objective of the e-mail marketing is to create more sales and attract more customers to try your products, then the campaign must be designed from a purely sales and marketing angle. This can be done by incorporating various discount schemes and attractive deals to entice customers and create more valuable business for the company.

Some e-mail campaigns are targeted to last over a period of time. A specific time period is identified in which you are required to achieve your business objectives through the campaign. The objective could be in the form of attracting a specified number of visitors to your site or getting a number of customers to click on a particular advertisement within a fixed time frame. Such a campaign involves sending weekly e-mails or information through newsletters that remind the customers of the advantages they can get by clicking on a product.

Companies normally use an auto responder system to release the e-mails at specific times as required by the campaign. This saves you the hassle of having to remember the dates on which the e-mails or newsletters have to be released. The use of an auto responder system in an e-mail campaign is a convenient way to ensure that messages are delivered unfailingly and on time to concerned clients and customers.

E-mail campaigns can tend to be boringly repetitive if the same messages are mailed over and over again. If that happens, you can be sure that the client will dump it into the recycle bin without even opening it. This can defeat the very objective of the e-mail marketing campaign. While it is normal to repeat the basic content of a message in an e-mail marketing campaign, it must have some unique content that can appeal to the customers so that they will read it through. This way, not only will your presence be registered, but you will also be able to put across your message or product information in a very subtle way.

Research has proved that e-mail marketing, conducted in the right manner, is highly effective in providing the necessary impetus to your online business. However, one must be very careful not to appear too overbearing. Compared to traditional businesses, online customers' loyalty can be very finicky. It can very easily be a case of out of sight, out of mind. E-mail marketing campaigns help you register your presence in the minds of your customers so that the next time they need a product, you will be their first choice simply because of your constant presence and of course due to the performance of your products.

Effective E-Mail Marketing Strategies - 4 Things You Need To Know About Email Marketing

Email marketing, or short for electronic mail marketing, has emerged as a sure fire winner over the more traditional pamphlets and leaflets that inevitably arrived in one's mailbox with the regular dollop of snail mail. There are many advantages that favor e-mail marketing, some of which are:

The sheer number of netizens is staggering, and all of them form potential customer pools. Hence, this is the right time to roll your sleeves and get into the middle of the action in email marketing using the following tips:

Permission Based Marketing


The concept of opt-in e-mail marketing should be known by anyone who wants to venture into e-mail marketing. Opt in marketing requires the potential customer to sign a specific permission form requesting specific information which is then made available to that customer in the form of a newsletter or other such email. It is always safer to go for opt in e-mail marketing as it is more acceptable, legal and also has less likelihood of getting shunted into the spam folder of your receiver.

Use The Right Links


When sending newsletters, place the right kinds of links so that the likelihood of these links being clicked on by the reader is increased. The links should be relevant to the subject of the newsletter and should not clash with the main body of the written content.

Include Unsubscribe Link


Make sure that the option of unsubscribing is readily available and easy for the receiver. Else, you might be taken as just another spammer.

Avoid Adding Music Into The Email Content


Avoid adding music into the content of the newsletters as it is always a risky proposition. If, however, the music matches with the content and is a basic requirement because of the nature of the e-mail and its topic, make sure that at least it is pleasant.

Email Marketing Tip: What Is the Best Email Marketing Software?

Once the term e-mail marketing pops up, you might feel that it is necessary to e-mail repetitively to an unresponsive list. Although when it comes to emailing a very targeted list, the most effective choice would be to produce your personal email list and offer value. It has been discovered that more than 80% will not buy your product or service at first sight. To be successful with email marketing, show that you're an expert in your field by sending tips, videos and other interesting information that can be useful.

Currently to control and keep a targeted list you will need an e-mail marketing software. E-mail auto-responders can deliver e-mails to your list anytime. When somebody enters their own details, it's going to instantly deliver a number of fixed emails you've created. Nearly all auto-responders offer 160 professionally constructed themes as well as instructional videos that will show you to make useful emails.

Another wonderful factor about email auto-responders is that you can observe the outcome more cautiously. You can observe the amount of emails have been sent, how many were opened, who opened them, as well as you can see when someone will unsubscribe from obtaining future emails. The technology is amazing. Understanding where to start is a different story. You simply can't keep adding to the list without ever maintaining it.

Expanding your own list is very important. Having a huge list may seem amazing; nonetheless acquiring a list of high quality names must be your main concern. Your statistics won't be correct and might give you a false sense of failure. By simply organizing poor addresses, you'll be able to lessen the number of undeliverable emails and in addition it helps you to identify any problems. Give bonuses like coupons or discounts on their next order. Be sure to send this coupon out to your new subscribers instantly. The client will appreciate that becoming more loyal towards your business and it also provides you with the ability to check the email address they gave is proper.

When someone submits their email, they trust you with it. Make sure you don't overwhelm them with emails about your products or service; make sure to send a couple emails a week at least, to avoid any spam complaints.

Ethical Email Marketing - 3 Essentials for the Web Entrepreneur

In today's market place it is said that the most effective form of marketing on the internet is still email marketing. Even with the boom in social media, networks and groups, it all boils down to getting directly connected to your prospect or audience. It is the attainment of the email address that to some degree ensures your connection and I'll even say a level of trust between you and your prospective buyer. Many people will 'friend' or 'like' you on Facebook or other social networking sites, but attaining the right to send them a message directly into their inbox is still a privilege. A privilege that has become even more closely guarded thanks to millions of spammers over the past decade that have tarnished the reputation of unsolicited emailing.
Statistics say that 44% of consumers check their emails more than 3 times per day. Internet users spend more time in their inbox than on any other online activity. That being said, how do you connect with your prospective buyers at the inbox level where it counts? Follow these 3 essential ingredients and you will be on your way to not only bringing in big profits, but also reaping the rewards of a good relationship with each of your customers.

I. Target your audience.

Too many internet marketers do not take the time to establish their niche and find the right people to market to. It is a nuisance, unethical and sometimes offensive to receive emails that are of absolutely no interest to you. If you are building an email list, do not send everyone the same emails. Do some research on the people on your list before you send out your email campaign. This not only ensures that you will be talking to an interested recipient but also it builds credibility for you by not annoying those on your list with a product or service that they are not interested in. Failing to do this may put you in the recipient's conscious or subconscious 'blacklist' which will ruin your reputation and negate the possibility of them opening any future emails even if they are properly targeted to them.

II. 3rd party recognition.

If you want to build your brand or image to your prospects they must know that you are the best place to spend their money for your particular product or service. Don't fall prey to adding hype and hoopla about how great you are. Let the truth speak for your business. This can be done by using real testimonials from your previous customers or clients. Include these types of endorsements in your email marketing to show the truth of your integrity. If your business is new then get endorsements about your character from professionals who know you or what your business plans are. In doing this you will show your potential clients more about who you are and why they too, should come to you for their needs. Remember that all business is about relationships and people who have good relationships are more likely to attract more relationships.

III. Use video in every email.

Today, the average business owner receives hundreds of anonymous emails a day, more than half of which are unsolicited junk. You need to stand out from this crowd and the absolutely best way to do this is by using internet based video in all of your email communications. Video email removes the possibility of miscommunication and establishes a personal connection with the viewer. In my research, click through rates have increased up to 180% video email from me, rather than the traditional text with graphics. It allows me to establish a greater importance in what I am offering as well as showing my prospects that they are truly important to me because I took the time to send them this personal visual of who I really am. COMF5 is the best example of a service that allows users to send regular emails in surprisingly less time than what it takes to send a text one. You can also send bulk video email campaigns to your double opt-in lists so that you know you are reaching your targeted audience. They host many other services including live video broadcasting, conferencing, webinars and mobile marketing.

If you truly want to stand out as an ethical entrepreneur in your niche, add video email marketing, 3rd party recognition and endorsements to your targeted ethical marketing efforts to build trust and add an extra personal touch.

Internet Marketing Business Essentials - Free Traffic From Email Signature Marketing

If you are trying to build an Internet Marketing Business, you are almost certainly also using email. Let's face it, with the massive use of the internet, very few people aren't using email.
How many emails do you think you send per day?

What is Email Signature Marketing


As simple as the name sounds, Email Signature Marketing is simply making use of the signature in your emails to unobtrusively advertise to whomever you sent the email to.

By including a link to your website, an image logo for your product or company, some Social Media links to your profiles, and even a tagline or "quote", you have the opportunity to showcase yourself without actually selling or pushing anything on the reader.

Your email subject and body will have been something relevant to the person and may or may not have been related directly to your Internet Marketing Business (as ethical Internet Marketers we should not be spamming or sending unsolicited emails to anyone), but your signature block can be a direct promotion of whatever you wish.

I'd suggest having several signature blocks prepared for different purposes, and selecting the most suitable based on what you know about the recipient.

Elements of a Good Email Signature


Signature image from MyLiveSignature. Even though it's obviously not hand written, an image signature seems to be a little bit more personal than a typed name.

Personal Photo - helps recipients connect with the real person behind the email, much like videos help you connect or relate to the person speaking better than a written letter.

Website Link - usually to my blog, sometimes to a product or affiliate promotion I am doing.

Social Media Profiles - typically I'll include links to my Facebook and Twitter profiles, and sometimes LinkedIn. If you are active on YouTube or other Social Media sites more, include links to the top two or three in your profile.

Often times, people will click through to a social profile in preference to a website or blog because these profiles are seen as less 'salesy', but as a marketer it's a good way to continue and build the relationship and leaves open other avenues to funnel that person to your list.
In the event you aren't using Social Media as part of your Internet Marketing Business, it's about time you started to!

Composing Unique Newsletters Designs For Your Business

By sending out email newsletters, you're expanding the advertising of goods and services. Now, email newsletters clearly aim attract customers, but how do you do this?

Keep in mind your objective when making your very own email newsletter. And in this task there is one common goal, and that is to disseminate information to users about your business. Your newsletter should be both relevant and at the same time, entertaining to your readers.

Your newsletter should avoid containing lots of flattery and greetings. In other words, avoid too much invaluable information. You'll only be wasting their time and attention. Also, if your newsletter doesn't excite their vision, it would be then prone to being trashed. So throw in a bit of color and images, but avoid making your decorations a bit too controlling to your whole design. You want to inform them of specific details about your growing business. So don't allow them to dwell on praising your design.

Making a simple newsletter is no easy task. And a simple newsletter wouldn't be up to the challenge of attracting enough customers, so most businesses and companies run to Email Newsletter Services. This decision has its advantages, of course. They get the chance of concentrating more on the producing high quality services and products and they can stop worrying about the advertising part of the ordeal.

But what if you weren't satisfied by their work? What if they hadn't produced the newsletter you have envisioned to look like? So why not make your own newsletter? That way, only you can say when it is acceptable to your tastes.

You can make an email newsletter by plain text or by using HTML. In starting businesses, making an HTML newsletter is recommended because to be quite frank, graphics are far more attractive than just plain text. And smalltime businesses need all the users that they can attract. They're also more memorable with all the colors and images. It helps you communicate with your readers in a way that's worth more proverbial 1,000 words. But don't assume that's it's good to have graphics control your whole design, do include plain text somewhere to emphasize the seriousness of a specific detail.

Always remember that you're not the only starting and has a business, so always expect competition. That means, you won't be the only one sending out email newsletters. And in a sea of many other newsletters, yours should definitely stand out. But anything too fancy might scream "fake". So as stated earlier, avoid too much graphics. It should be readable and scannable, and at the same time, it may be an advantage to get rid of the business-like tone. Be friendly and transparent.

Aside from all this plus making sure it's definitely relevant and worth reading, it's also important to make the user feel safe. Establish a clear and comprehensive privacy policy and stick to it. Like assuring them that their email addresses will not be given or leaked to third parties and such. And if your policy changes, be sure to notify them right away. This way, you and your clients can establish a friendly relationship where trust is present.

The True Internal Simplicity of Email Marketing Programs

List building is simple, as are all effective email marketing programs. It takes some work, but it's also really pretty easy. A lot of times people complicate it all because they feel like it has to be this complicated process. After all, if it were simple, they would have figured it out already, right? Then they jump from complicated system to complicated system, and never end up building much of a list for themselves. Well, I'm going to break down the list building process for you right now, and you'll see how simple effective email marketing programs really are.

There are just a few things that you need to have and few things you need to do to build a list for your email marketing program...

First, you need to have qualified traffic. Some people make the mistake of just thinking that you need traffic. General traffic isn't going to do; you need what we call qualified traffic if you are going to succeed at direct email marketing. Basically speaking, traffic is qualified when it is composed of people who are interested in what you are offering. Simple right?

Next, you need a web site that is capable of building a list for you and your email marketing program. This is a site that is designed around capturing the email addresses of the qualified traffic you are sending to it.Generally that means that the site is built around getting people to fill out an email form that you place on it. Generally you bribe them into doing this by giving them some sort of free offer, like a small free ebook or the like, if the give you their email address for your direct email marketing.

And that's it. There are only two steps to this process. Find qualified traffic, and drive it to your site that is capable of building your list. It's true that there are a number of different ways to go about finding and driving traffic to your site.

It's also true that there are a number of different ways you can design the site that's going to succeed at getting people to give you their email addresses. These are both true, but there's no need to complicated the overall process more than you need to. In fact, it's generally better to keep these processes as simple as possible for your email marketing campaign. Simple is better. Simplicity breeds success.

Incorporating Article Marketing Into Your Email Marketing System

I've written about converting traffic before, but right now I want to write about the flip side of it all- actually getting that qualified traffic to your website in the first place to fuel your email marketing system. After all, it doesn't matter how high your conversion rate is if you don't have the appropriate amount of volume visiting your site to meet your business' needs, right?

One of the most traditional methods of building traffic is through article marketing, which remains one of your most powerful email marketing tools. There's been a lot of writing about this before, but here's a really good way to get started with your article marketing campaign for your email marketing system.
Article marketing is really simple, as is any effective email marketing program. Anyone who has read any of my other articles knows that I like to keep things simple, so here's the most basic way to understand this practice.

Basically, you are going to write articles, and you are going to submit them to article directories...
In general you want to write articles that are relevant to the niche that you are marketing for, as this is going to drive qualified and targeted traffic to your website. There are some people who advocate just writing about anything and everything, but that's either going to not produce any traffic to your website, or it's going to drive traffic to your website that isn't really interested in what you have to offer, and probably won't join your email marketing lists.

By writing interesting and informative articles about your niche, you are going to grab people who are targeted to what you are selling, and who are interested in plugging in to your email marketing system.
Once those articles are written you are going to submit them to article directories, another of your powerful email marketing tools. There are a lot of different directories out there, and there are two ways you can go about this...

You can either submit your articles to all of them, or you can submit your article to those that are well trafficked and have a good page rank. In general, the higher quality the article directory that you post your articles to, the easier time those articles are going to have ranking well for their keywords in the search engines, and as such the more people who are going to read them, and the more help they will be for your email marketing program.

So naturally you don't just want people to read your articles- you want them to come to your landing page. That's where your resource box comes in to play. Your resource box is a small box that appears at the end of your article where you can put information about yourself and links to your website. Someone finds your article, reads it, wants to know more about you and what you do, and then they click your link. Simple as that.

3 Common Errors That Prevent People From Opening Your Emails

Companies that utilize email marketing to nurture relationships with potential customers are definitely doing the right thing. This is important to point out because so many small businesses and entrepreneurs are not taking advantage of email and they really should.

However, while these businesses are using email marketing, a good percentage of email recipients are either not getting or not opening your emails. Let's take a look at 3 common reasons why this happens and how to increase the chances your emails are opened more in the future.

1) Spam Filters 

Spam has been a real headache for us all since the very beginning of email. This problem persists to this day. As a result, email providers have become increasingly vigilant in combating spam. Nowadays, they have ways of going over a message and determining the likelihood that it is sent from a real person or a spammer. This means that you need to make sure that all emails you send pass the "I'm not spam test." The trick is to make sure that the body of the email contains useful information and not just promotions and sales pitches. Also, stay away from words or phrases that trigger spam filters. Here is a comprehensive list:
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2) Weak Subject Line

There is no magic bullet for getting people to open your email. Just remember that people respond more readily to emotion. Facts and figures are great but do not have the same pull as emotion to get emails read. Think about how your audience will react to reading your subject line. Ask yourself and others "Would YOU open this email" based on the subject?

3) Too Much Selling 

While it is true that you are in the business of making money, you need to slow down on the sales based emails. It's important to know that the focus of the email marketing should not be to sell anything. You are actually cultivating a relationship with your targeted audience. Take care to offer them things of value like helpful information, free reports, videos, info about you, etc. Include personal things like pictures from your company Christmas party. This goes a long way in humanizing you and causing them to view you as a person rather than a business. People tend to do business with people that they know and like. Your emails should be helping people to get to know you. You can sprinkle in a sales based email every once in a while but it should not be the majority of your emails.

Why Email Marketing Will Always Stick Around

Not too long ago, email was all the rage when communicating with not just clients, but family and friends as well.
The same is somewhat true today, but the popularity has taken somewhat of a backseat with the rise of Twitter and Facebook, companies who share similar methods of communicating with a more robust, instant gratification style all its own.

Now, before I stray too far of the beaten path, I'd like to think that email will still be ever present thanks to the modifications of email marketing inside the SEO field.

That, and email is still one of the most efficient methods of delivering PDFs, files, videos and everything else important to business.

But, where email marketing shines is in the effective consumer relationship it can quickly establish. Given the SEO company, many businesses needing a broader fan base can develop newsletters, press releases and other promotional send outs to a significantly large opt-in clientele database.

That's a whole lot of potential online profit, even if only a handful of say, 5 million clients return the favor by clicking back to your website. To reach that mountain top, there's a handful of tips you'll need to follow.

The meat and potatoes of email marketing is coming up with clean, unique messages each and every time you perform a massive send out to their accounts. By keeping the emails entertaining, fresh and proactive, the less you'll be targeted as a spammer who simply is flooding their database.

Coming up with that unique content requires both an eye for creative, custom-made designs, and a willingness to establish a bond with your clientele by not going through the promotional motions inside your language. Try listening to consumer feedback and maybe elaborate on their requests through future promotions of your services or products.

Lastly, always make sure there's somewhat of a time lapse between each syndicated email send out. Flooding your clientele's email inbox with message after message is bad business and a nuisance. Look at it this way, would you want to be given the same marketing email two times a day? I didn't think so.

Keep these factors in mind when you take on email marketing and hopefully you'll see the benefits email has and will always have with day-to-day internet marketing.

Why Submit Your Website to Directories?

Because it is the best way to generate targeted, consistent traffic to your web site every day.

Whether you created a new web site that you want to promote, or you want to give more exposure to a long living web site, link directories are valuable means of increasing your link popularity, Google page rank, traffic and overall online presence. Thus, more visitors coming to your web site and more online sales. We recommend link directories as the general concept of the link building strategy for your new website or the website you would like to give more exposure to.

What you can expect from submitting your website to link directories:

• Higher Website Rankings in Search Engines

Higher the search engine ranks your website for its related search terms, more free traffic your web site will receive. To have your website on the first page for your related keywords, you need a good supporting link structure. This is what the directories can do.

• Direct Traffic to Your Website

Maybe the general directories are not as popular with Internet browsers as they were before, but niche and local directories are widely used as a source of finding information, products and services. As well as assisting your search engine rankings these directories will have the additional benefit of channeling targeted traffic directly to your website.

• Increased Your Website Branding

More your website is seen, more it is remembered and used. People will remember your website name and one day potential customers can turn into the existing and most faithful purchasers.

• Links from Related Sites

Other webmasters often use links directories to find suitable link partners. Links from related sites will have a similar effect as links from directories - they will assist your search engine rankings, provide a direct source of traffic, increase your branding and again increase your exposure to other webmasters.

Choose The Right Category For Your WebSite

Have your website rejected by a link directory? Most probably you selected a wrong category for your submission. The most common reason for your website rejection by a directory is that you placed it to the wrong category.

The link directories are divided into different categories and require the websites to be placed into the most relevant category. In most directories you'll be asked to find the page you would like your link to be included on and click on the "Submit" or "Add" button on that page to submit your website to the selected category.

Every link directory provides you with a search directory option. You can use this facility to choose the right category for your website. Just enter the keywords that your website most closely relates to and click Search. You'll get a list of websites that match your search query. Those websites are already listed in the directory and are related to your site. The search scripts in the majority of directories include the category location of each particular website. So, go to that category and submit your site to it.

The directory can have the additional submission guidelines that appear after you click on the "Submit URL" button on your chosen page. If your website does not meet any requirement for that category, do not submit it. Go back to your keyword search page and check other related categories. If you're regional based, you'll want to submit your website to the regional category of your topic.

How Do you Choose a Directory to Submit Your Website To?

f you created a website and wish to submit it to link directories, analyze the following factors before submitting your link because not all the directories are worth to submit to, especially if you are placing a reciprocal link or pay a submission fee.

Evaluate the link directory from these sides:

1. Directory page rank

You'll want PR 4 or higher. But when the submission is free and doesn't require a reciprocal link exchange, then you may submit to a directory with a lower PR especially if this is a highly related niche directory which has a lot of very targeted traffic.

2. Directory link popularity

Good directories care about increasing their links value which in turn increases their attraction to webmasters. Fast Directory Submitter will help you analyze the link popularity of a directory (and any other website).

3. PR of the page your website will be placed on

If the home page has a high PR, it doesn't always mean that particular pages of the directory will also have a good PR. You'll want to check the page where your link will appear for PR value.

4. Number of links on each page

Less links on the page is better. Because the more links the page has, the more watered down your link will be.

5. Category your link will appear in

The more relevant to your niche and more closer to the home page category the better. You don't want to be 6 steps from the home page.

What is Link Building and What Can You Do To Utilize It?

Link building is the combination of advertising and promoting your site. If done properly it can increase your traffic and get you a higher ranking on Search Engines. The better you build your links, the better you and your business can be advertised.

To get you at the top of the Search Engines requires a fresh and steady flow of content and activity. Someone may think it is about quantity and other quality, and they are both right, you need a good quantity of quality work. It does not matter what the type of business you have or where it will take you in the future, you have to show not only the consumers, but the Search Engines and other companies as well that linking up with you is a good venue.

Some sites have a policy of not showing your company until you have been around for six months; this is not only to ensure that you are in for the long haul, but also to ensure you are worthy of being on their list. Now some web hosts offer 24-hour waiting period before they will submit your link to the Search Engines.

The longer you and others share links, the better it looks for both of you. Some do not realize the amount of time and effort involved in the process of getting a good ranking. When you thought of your business and what you planned for it, you took time to know what would and would not work. Admittedly there is a learning processes and learning how to use build links is an important step.

Link building is very critical in getting your business, known. You need to write down what your company offers and the goals they have planned. Once you know this, start surfing other sites that offer a very similar service. Write them down and save their email addresses.

Once you have your list compiled, go through and begin drafting a letter that describes you and who you are. Make sure to point out highlights of your company and what reason you believe a link exchange with them would be beneficial to both. Now you can use a basic letter for this but you need to personalize each one. Do not mass email either. Unless you are already on their list it could very easily end up as Spam.

Once you have emailed them, mark it on a calendar and save each email that you sent or received from them. This is highly important, you have to know exactly what was said and transpired. You also need to note whether or not they replied. Not hearing an answer does not mean they will not work with you, it could mean that the email did not make it. You need to wait at least 2 weeks before beginning to email them, think of it as applying for a job, interested but not pushy.

What Link Building Is And Why You Need To Build Links

When you want to know the importance of link building, you have to know what it is first. Link building is essentially part of getting your website on the Internet, by having your site and others linked together promoting each other. It is time consuming and can be hard to do if you do not have a viable plan of action.

Link building is also a very real way to get your website on the Internet search engines, such as Yahoo, Google and MSN. This is an important factor of any successful business; the better your Link exchanges the better your ranking on the Search Engines. You have to spend the time and effort to make your business a success.

Creating good links takes time and for the most part is free, some places do require a fee and some don’t. When you trade links you are actually paying to have your link on their website and visa versus. Being SEO or Search Engine Optimized is highly important, the better you plan and work towards this goal the better chance you have at succeeding. Think of link building as using word of mouth only using the Internet instead actually talking, with this thought in mind you have to be careful when choosing who you share links with. You do not want to be affiliated with someone who does not have the same standards as you do, or is not in a general area as well.

Planning your strategy to effective link building is the first step in being successful at it. Do your homework; know who you are planning on exchanging links with before actually contact them. Any good business will have some form of goals or statements on what they have planned and outlined for the future. By doing this they are letting not only the consumers but also other companies know that they have a goal in mind and how to reach it.

When looking at the Search Engines’ results on any query, you know immediately how well the linking and keywords actually works. This has to be considered when you plan whom you want to share links with. If you sell or offer a service in sports then you are not going to want to share a link with another site unless they have say sport fashions. Knowing what you are ultimately offering on your site can change from day to day or not for a couple of years. Thus, you have to think of the present link building or link exchange you want to have but also future ones as well.

It is just as important to make sure that you constantly check on the ones you share a link with. They can change their goals or ethics as anyone else can and this can have either a positive or negative result on your company by linking to them. Remember that old saying that Word of Mouth can make or break you, well so can linking to the wrong company.

Submission to Web Directories and How You Can Benefit from It

Submission to Web Directories and How You Can Benefit from It

If you run a website, your main goal is to increase the popularity of your site and send more and more traffic to it. Web directories are the right place to begin with. You’ll need to submit your site to web directories to make it indexed by search engines and start attracting more visitors. And every visitor is a potential customer. More people come to your site, more sales you can make. Web directories are the catalogues of numerous links sorted by specific categories. Some day directories were the main mean to find relevant sites. At present popular search engines such as Google and Yahoo serve that duty and provide the users with the desired information. You may ask yourself now “Why should I submit to directories if they are not used by many people anymore?” As the answer to this question, let’s examine the benefits that the submission of your site to web directories gives you: 1. Indexing of the web site by search engines Web directories are the best way to announce your web site existence to a search engine. Search engines use crawlers or spiders to search for new and useful web sites. A spider reads a web site, goes into different links placed in that site and reports to the search engine about that site. It also returns in those sites to see the changes in those. 2. Search engines favor the sites submitted to directories When you register your web site to a directory, the site doesn’t appear in the directory immediately. It is sent to the webmaster for review. The webmaster analyses your site and decide if it is worthy to be in their directory. As the whole process is supervised by an actual person, search engines rely on that directory and favor links submitted to directories. 3. Increase of the web site ranking in search engines The main thing a search engine counts when assigning a rank to a site is a number of links the web site has. More links the site gets, higher it will be ranked in search engines. But it’s not only the quantity of links that matters; the quality of links does as well. It’s better to have less links from important sites (with 6, 7 or higher PageRank) than many links from obscure sites with 0 PageRank. Plus, directories offer one way links pointing to your site only. And search engine consider one way links to be more valuable than reciprocal links (links that are exchanged with other sites). Directories can help you out in this way too. 4. Relevant category for the web site The spiders of search engines may not categorize your website to a relevant topic, especially if your site has a poor text description, but it is rich in images, flash and animation content. If you submit your site to a relevant category in a directory, you can enable a search engine to categorize your website under a relevant topic. 5. Easy search of the site by targeted keywords/phrases When you submit your site to web directories, you generally provide the site URL, title, description and keywords. What is nice is that you can (and must) use your top keywords in your title. This makes it easy for search engines to find the link to your site by targeted phrases/keywords.  6. More traffic to your site Nowadays, people mostly use search engines to find the necessary information. However, web directories are used as well. Getting satisfied by the service, visitors bring on more traffic to your site. In that way, both the popularity and number of traffic in your site increase. As you see, listing your site in a directory has a considerable importance. No matter what type of online business you run, there is always a specific directory to cater to your need. Just submit your site to that directory and get the quantity of traffic that is always desired by you.

6 Top Most Effective Link Building Tools

Almost every webmaster and Internet marketer who is serious about his online business cares of driving more traffic to his website. We all know that the closer to the top in search engine results the site is, the more it is visited by Internet users. But how to get that cherished place on the first page in the search engine? The answer is link building. Link building is the process of getting links pointing to your site from other websites. The more incoming links your site has, the more value it represents for search engines. The quality of incoming links does matter too. In this article I'd like to suggest the tools you can use to build quality links to your website:

1. Articles. Write the articles about the products or services you offer on your website and submit them to article directories. The idea is to include a link to your site into every article. Each article listed in many directories has the potential to build thousands of links for you.

2. Bookmarks. A great idea is to bookmark your articles. Every time you bookmark an article, you are linking back to your website. You can bookmark the web pages with your articles with popular bookmark sites, for example digg.com and del.icio.us, these sites are growing in popularity by the day. Also, adding social bookmark links to your articles makes it easy for readers to save and share your content. You can use this Social Bookmarking Tool to bookmark your articles with more than 50+ social bookmarking sites.

3. Forums. You can search for forums related to your business and leave the posts on them. Include the link to your site into your signature and every post you make will become an inbound link.

4. Blogs. An off site blog is a great means for building links and gaining traffic because every post you make is a separate web page. Link to your website and you'll have some good inbound links.

5. Social networking. With social networking link building comes in when you set up your profile. You'll make friends and drive traffic to your website.

6. Web directories. Directory submission is one of the best ways to get natural quality links for your website. The more directories you list your website with, the more inbound links you have. The easiest and quickest way to submit the site to web directories is to use a directory submitter tool. Directory submission software already has a large database of directories included within the program and automates the process of site submission. So, it is also the more time saving method of link building because you don't waste your time by searching the Internet for themed directories. You can find many companies offering fast, easy and free directory submission software on the Internet. Conduct a search for "Directory Submitter" or "Link Directory Submitter" in Google, Yahoo or MSN and you will find many websites that offer these types of programs.

Build Links with Blog Comments

Relevance and Link Popularity are two main things we take into account when building links to our website. This means that we are looking for web pages that are relevant to the theme of our site and have high link popularity. Where is the best place to find those pages? Social Networks.

You can visit most popular bookmark sites, for example digg.com, and use their search to find what you want. You can enter the keywords like "link building" and the search will show you a lot of blogs related to your keywords. Then sort the blogs by the most diggs. You’ll get a page filled with stories that have been made popular based on the topic you’re looking for and chances are they’ll all have hundreds (if not thousands) of inbound links to that particular page alone. Select the blogs which do not have NoFollow tags.

You open a blog that has more diggs and see if it is the one you can leave a comment on. Since the comments system has been introduced, it's very simple to write a comment. When you submit a comment on other people's blog, you are usually asked to provide your name, email address, URL and comment text itself. Did you catch the idea? Yes, you use your keyword anchor text as your name. When your comment is posted, your URL is attached to the text you entered in the "Name" field and voila… you have one more backlink to your website. For example, instead of typing "Julia" as your name, type "Directory Submission Software", or whatever your site's top keywords are.

And… be sure to write something useful in the comment section, so it doesn't look like 100% spam. Post a comment only if you have something of value to add to the discussion and not just to get links. Your comment will be pending for approval and blog owners are much more likely to approve your comment if it is relevant. Remember, the only cost of your new backlink is a comment. So, take a few moments to write a meaningful comment. Note that you may not insert any links into the text of your comment because you already have a link in your name.

The key thing is to add a good comment. Most webmasters understand that people make their "name" something relevant to their site and they do not begrudge them a link if their comment adds to the content/discussion on their site. You can read the comments which are already posted by others and follow suite.

Many blog owners don't like to see keyword links in the comment "Name" field and will promptly delete the comments. Thus, you can use something like "Julia - Directory Submitter" as your name. That way it's still personal, but you get your keywords in the link. Other blog owners may not like the link in the name and will remove it.

The lesson here is that you can get quality inbound links from blogs if you're willing to do the work. Do not forget to visit every blog you posted your comment on and check if the comment was approved and if everything is in place (your name and link). This way you will discover the blogs where your comments are worth posting.

Once you find the blogs that allows you keep those kinds of comments, you can greatly reduce your workload by posting only to those blogs.

We've just scratched the surface in the article presented. You can find a lot more valuable information about how to increase your site popularity by building quality one way links here: Link Building Guide

Absolutely Free Way to Get Backlinks

I've been working at company's website search engine optimization for some time and I've always thought that the content of the website was everything. It seemed to me that a combination of keywords, meta tags, and actual content was the magic formula and that a wise balance of these components would guarantee one of the top positions in Google search results.

At present it seems that having good quality website content is not enough to rank well in Google. I have read numerous articles about SEO and discovered that SEO experts and many webmasters considered link building as the main SEO strategy. It seems that everything is about backlinks now. The site which has more backlinks from other sites wins. So, I decided to focus on backlinks.

How to get backlinks? The first thing I thought of was web directories. Web directories are online catalogues which accept the links to websites and sort them by different categories accordingly to the site content. There are directories that will add your website absolutely for free. Some directories require a submission fee. Others will ask you a reciprocal link in return. There are directory submission services on the Internet. So, if you don't have much time, you can outsource your site submission to a third party company. If you prefer managing your link building process by yourself, search for a directory submission tool. I used free website submitter to add my site to directories. Such tools already have a database of web directories so you don't need to waste your time for searching the directories on the Internet. I submitted my site to about 2000 directories in a couple of days. Link submission software also allows you submit your website with different anchor texts and descriptions so each submission looks unique and more natural. The directories place your submission to the validation queue. It can take days or even weeks for your link to be approved. So, be patient and don't expect an instant improvement of your site PageRank in Google.

Another good idea is Wordpress Blogs. Blog users can leave comments on the articles and stories they read. To leave a comment, you are asked to provide your name, URL, email address and comment itself. When your comment is posted your name becomes a link to your website. The key is to use your keywords as your name (although not all blog owners like it). So, I started posting comments in blogs that are relevant to our company's business. In order you don't take me for a spammer, I want you to know that I only posted a comment if I had something relevant to say. I have to deal with email spam every day so I hate spam whatever it is. Post a comment only if you have something of value to add to the discussion and not just to get backlinks. You can read the comments which are already posted by others and follow suite.

As my goal was to improve our company's website rank for the keywords related to our business, I put the keywords as my name and for my URL obviously a link to our site. Then I posted my comment. Like directory submissions blog comments are pending for approval. Now I must admit I made a blunder (yet I was doing it for the first time). I should have saved the links of the pages where I posted comments. You see blog owners may not like to see keyword links in the comment "Name" field and will promptly delete the comments. Other blog owners may not like the link in the name and will remove it. So, because not every comment is approved, you should find the blogs where the comments are posted and save them. You will return to those blogs later, post another comment and get one more backlink.

So, I worked at this for about two months. As I had other work to do, I didn't dedicate too much time to find blogs and post comments. I managed to leave 2-3 comments a day. After a couple of months I noticed that our website was listed higher in search results. Now it is on the first page in the results for our keywords. I should say that it's not a 100% guaranteed method but it is one of the possibilities to get a higher rank in Google. How much money could I spend trying to get listed? Now I get what I was looking for for free. And I hope someone else can benefit from this. Blog comments may stand as one of the truly free ways to get the search engine ranking you desire for the keywords you want. Isn't it a beautiful thing?

I've just scratched the surface in the article presented. You can find a lot more valuable information about how to increase your site popularity by building quality one way links here: Link Building Guide

How To Find the Best Online Opportunity – Basic First Steps

There are many different avenues you could pursue to generate an income using the power of the internet.  Some of these methods require nothing more than access to a web-enabled computer – it doesn’t even have to be your own!  Having said that, selecting the most appropriate vehicle for your particular circumstances, is not exactly straight-forward.

A simple search for ‘make money online’ or ‘making money online’, using a popular search engine, will yield upwards of 180 million results.  A lot of these sites will provide you with nothing more than the opportunity to buy systems and product which promise to help you make money.  In reality, although the products themselves may be of reasonable quality, without any marketing expertise, you are unlikely to have any appreciable level of success with them.
So how do you decide what is best for you?
It is often said that all of the information you need on any topic you care to name is available on the internet.  Unfortunately, although the internet is a fantastic mine of information, it is not quality controlled and there are many traps for the unwary or naive.
Before you start parting with your hard-earned cash, you need to decide what it is that you really want to do:

• Do you want to spend time building and maintaining you own website and developing your own products, writing the sales copy and doing your own marketing?

• Do you want to find products which others will find attractive and buy the resale rights, again to put on a website of your own making?

• Or are you looking for a fully prepared and professionally built website business with a variety of possible income streams, which you can buy in to?

All of these methods can prove successful (and the list is not exhaustive) but they come with varying degrees of time and knowledge requirements.  For the purposes of this article, I will restrict myself to covering only the last option on the list.

First Things First


The first thing you need to do is not directly associated with ‘making money’ but more with ‘making you’.  Take a good hard look at yourself and decide whether you attitude is generally positive or negative.  Here’s a clue – most people have a negative outlook on life.  If you find yourself in a difficult position, how do you react?  Do you complain about the unfairness of the management/the government/life in general, or do you look for a benefit or try to find a happier outcome?

If you want to build a successful online business (or any business) you need to continually work on your attitude and outlook.  You can’t afford yourself the luxury of a negative thought.  If you do, you will quickly find yourself continually becoming part of the problem, rather than a catalyst for a solution.  Read books like ‘As A Man Thinketh’ by James Allen and ‘Think and Grow Rich’ by Napoleon Hill.  Although these books were both written some time ago, the techniques taught in them are timeless and still relevant today.  You might also find ‘Rich Dad Poor Dad’ by Robert Kiyosaki a useful reference as it deals with what the author calls ‘financial intelligence’ – a subject which is not, as far as I am aware, on the national curriculum.

Find Your Business


The next thing to do is to have a look around at the various opportunities which exist and decide which best fits with your understanding of what such a business should be.  Bear in mind that the best opportunity in the world will probably not work for you if you don’t believe in it, or have doubts about what it is trying to achieve.

To help with this process, I would recommend that you look for a business which provides a good mix of products, from eBooks (digital books) to software as well as the opportunity for others to buy into the programme.  This will maximise your chances of making a sale to whomever visits your site as some will be looking for information or software, rather than a straight business opportunity.

The business you choose should also have a readily accessible support desk, manned during the working week at the very least.  You should also look for testimonials from others who are using the system to judge how successful you think it might be.  Forums can be useful but you should be aware that some of the posts are coloured by the individual’s approach, as much as the subject they write about.  For example, someone who gets into a business which doesn’t meet their expectations but did not follow the guidance and advice they were given, or the proven methods of working it, will post an ‘avoid at all costs’ message, but won’t tell you why they failed.

Don’t Do It Your Way!


Once you have settled on a package, pay your money and take action.  The only place where success comes before work is in the dictionary!  Read all the information you are given and follow the step-by-step information which should be provided, and take full advantage of any mentoring which is available.  If you do all of this, although nothing can ever be guaranteed, your chances of succeeding will be vastly better than if you try to reinvent the wheel.  Frank Sinatra may have built massive success ‘doing it his way’ but you are unlikely to have the same results until you have built up some experience and credibility.