In this current search trend, Google is the most popular search engine and the favorite among both users and professional reviewers for its speed and simplicity to use. The accessibility level is easy from anywhere and everywhere, all you need is a laptop/desktop with an internet connection.
Some time back we were using search engines like HotBot, Excite, and AltaVista. When searching for something to get results that was completely unrelated to what we are looking for. Rogue spammed the search engines and during that time, they did not do anything about it.
Google just emerged up to nowhere and suddenly one could actually get what they were looking for. It was truly an innovative stuff. It allows the Links from popular or significant sites tally's more than links from smaller to unknown sites. The unique feature in Google is it includes files in a wide variety of format in its regular index, MS office files and Acrobat PDF.
It prioritises the results according to the individual search terms appear and favors the website ranking. I m Feeling Lucky button, will take you to the first result on the hit. The other feature is open directory and it sorts the listings according to popularity. Some of the search experts say that no single search engine provides the most relevant result for all queries.
Recently Google has introduced a new search enhancement (Google Instant) and this shows the results as you type. The key benefits are it fastens the search, smarter forecast, and instant results. The popularity level of Google had tremendously increased and it is stronger in many different ways.
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