Video Submission - An Integral Part Of Online Marketing Campaign
Ethical Email Marketing - 3 Essentials for the Web Entrepreneur
Statistics say that 44% of consumers check their emails more than 3 times per day. Internet users spend more time in their inbox than on any other online activity. That being said, how do you connect with your prospective buyers at the inbox level where it counts? Follow these 3 essential ingredients and you will be on your way to not only bringing in big profits, but also reaping the rewards of a good relationship with each of your customers.
I. Target your audience.
Too many internet marketers do not take the time to establish their niche and find the right people to market to. It is a nuisance, unethical and sometimes offensive to receive emails that are of absolutely no interest to you. If you are building an email list, do not send everyone the same emails. Do some research on the people on your list before you send out your email campaign. This not only ensures that you will be talking to an interested recipient but also it builds credibility for you by not annoying those on your list with a product or service that they are not interested in. Failing to do this may put you in the recipient's conscious or subconscious 'blacklist' which will ruin your reputation and negate the possibility of them opening any future emails even if they are properly targeted to them.
II. 3rd party recognition.
If you want to build your brand or image to your prospects they must know that you are the best place to spend their money for your particular product or service. Don't fall prey to adding hype and hoopla about how great you are. Let the truth speak for your business. This can be done by using real testimonials from your previous customers or clients. Include these types of endorsements in your email marketing to show the truth of your integrity. If your business is new then get endorsements about your character from professionals who know you or what your business plans are. In doing this you will show your potential clients more about who you are and why they too, should come to you for their needs. Remember that all business is about relationships and people who have good relationships are more likely to attract more relationships.
III. Use video in every email.
Today, the average business owner receives hundreds of anonymous emails a day, more than half of which are unsolicited junk. You need to stand out from this crowd and the absolutely best way to do this is by using internet based video in all of your email communications. Video email removes the possibility of miscommunication and establishes a personal connection with the viewer. In my research, click through rates have increased up to 180% video email from me, rather than the traditional text with graphics. It allows me to establish a greater importance in what I am offering as well as showing my prospects that they are truly important to me because I took the time to send them this personal visual of who I really am. COMF5 is the best example of a service that allows users to send regular emails in surprisingly less time than what it takes to send a text one. You can also send bulk video email campaigns to your double opt-in lists so that you know you are reaching your targeted audience. They host many other services including live video broadcasting, conferencing, webinars and mobile marketing.
If you truly want to stand out as an ethical entrepreneur in your niche, add video email marketing, 3rd party recognition and endorsements to your targeted ethical marketing efforts to build trust and add an extra personal touch.
Marketing Strategies to Conquer the Internet
The first and most important step in the online advertising process is keyword research. Keyword research requires finding your niche or area of expertise. Proper keyword research will scientifically help you find the most profitable keywords before you spend a dollar on pay per click (PPC) advertising. This will allow you to see from the inside out how much money you can budget and guarantee your business to allows make a profit.
Setting up a Pay Per Click (PPC) advertising in Google, Yahoo, Bing. These are the major search engines where most people search for information on products and services. Once you have the keyword research you can set up and test your advertising campaigns on the major search engines.
Video Marketing campaigns that will quickly create over 1000 pieces of content from just one video and this will create an explosion of backlinks to your website, and rank your site on the major search engines within a 48 hours for just about any keyword.
Article Marketing involves writing articles on your area of expertise and publish them in online article directories. There are several online article directories that these articles can be submitted to with Ezine Article Directory being recognized by major search engines as the top directory. There are other directories as well. Article Marketing can be the most powerful advertising methods which can bring 100 plus leads per day to your business in under three months 100 percent free.
Web 2.0 or Social Media Marketing on some of the top Social Networks. Facebook and MySpace are the top two Social Networks, LinkedIn is a Social Network for Professional Business People, Direct Matches is a Social Network for many online marketers and is a good place to connect. Youtube is the top video site and is also a great place to connect. Squidoo is a community website that allows you to create pages on your area of expertise and publish them to the web. HubPages is a website designed around sharing advertising revenue. The website allows members to create individual pages on specific topics. There is a proper social manner to be used on all these sites.
List Builders, Ezines, Solo Ads, Classifieds and Forums are also being used by smart business owners to create positive cash flow. These can be some of the simplest marketing strategies implemented on the internet.
Creating your own self hosted WordPress Blog which will become the central nervous system of your online marketing campaigns where all your leads and prospects funnel back to learn more about you and your business. There are many secrets on how to optimize your Blog to generate massive amounts of traffic, leads and help build your business and make a fortune from your Blog all for Free.
When the seven marketing strategies are followed and properly implemented they will allow you to generate quality laser targeted leads that will grow your business. You can learn more by checking out my blog.
How to Market Online
There are obviously many different marketing strategies that everyone is trying to leverage on the internet. I am going to share with you here the top 4 marketing strategies that are being used by super affiliate marketers and website owners, and entrepreneurs that have achieved great success with these strategies.
Video Marketing - You can quickly and easily use video in your own marketing to generate a ton of sales on the internet. It's a lot easier than most people think and you don't even have to appear in a single video if you don't want to. Most marketers are clueless when it comes to truly utilizing the power of video marketing.
Pay Per Click - Using Google AdWords or AdBrite is definitely a great way to get a ton of traffic and make a ton of money at the same time. You have to learn how to use PPC in a way that doesn't break your bank account though. Do not just open an account with Google and start placing ads until you know exactly what will work and what wont work. I recommend first learning these strategies from an online training program like Maverick Money Makers.
Press Releases - This is an area in marketing online that people simply do not talk much about. The reason is because they frankly do not know how to write powerful press releases themselves! One press release alone can give you thousands of dollars in sales on any product over time.
Social Networking - Social networking has exploded in the past few years. Start out with one of the top 3 like Twitter, Facebook and Forums. The best way to get started with social networking is not to spam. Be a positive contributor and share information with others and provide valuable information to your friends and followers. People will want to get to know you better when you are sincere and honest.
Being an expert at marketing online is not that hard, it just requires knowledge, and action. Don't waste money on ineffective advertising, you now have a running start to being your own expert online. just do it
will be easy