We hear about it more and more every day. In the work place, online, at the grocery store, everyone's talking about SEO. But what exactly is SEO? It stands for Search Engine Optimization, and it's how online search engines rank websites. Thus, if your page is more optimized, you will appear higher in the listings. A higher ranking will ultimately lead to more (and more relevant) traffic on your site.
Search engines represent the pinnacle of internet efficiency. Good advertising is absolutely a useful tool, but SEO is a way for businesses with any budget to catch the eye of potential customers. What I'm going to do is break down the nuances of effective SEO into two simple components: off-site and on-site SEO.
Onsite
If you have a rudimentary knowledge of what SEO is, you probably find yourself thinking of the word 'keywords' at the same time. Ideally you want your content to contain words with an elevated "exact match" count in online searches. This allows your pages to be integrated into as many search results as possible. Get the keywords in anywhere that allows the copy to still flow. Put them in your title, in the metatags, and in the copy. Make sure the copy doesn't come out sounding clunky or awkward; you need to place keywords in, not stuff them. Google Keyword Selector Tool is a valuable tool for coming up with keywords that are relevant to your site.
Another important part of onsite SEO is keeping your content fluid, constantly changing. Search engines are drawn to new content. If your website sells products, you might not change the copy very often. An effective and simple way of providing fresh content for search engines is adding a blog to your website and updating it periodically. This alone will put you ahead of the pack.
Offsite
RSS feeds are the primary tool for offsite SEO. Submitting your RSS feed to more places will significantly increase your relevance. RSS feeds are beneficial to readers because they allow them to subscribe to periodic updates from preferred websites, and beneficial to publishers because it lets them automatically syndicate content.
Contrary to popular belief, SEO is not a simple process. To truly get the benefits of SEO you need to devote plenty of time to working at it and doing it right. Once you grasp the basic idea of how search engines work you'll be able to use these methods and even come up with your own, boosting your SERP rank and enjoying higher volumes of traffic on your website.
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